We collaborated with Roaya Residence during a pivotal moment in their journey — the launch of their new rebranded identity. To capture and communicate this transformation, we produced a series of documentary-style videos featuring the company’s owner and department directors. These videos were designed to highlight the brand’s renewed values, emphasize Roaya’s vision, and reinforce its strong position in the market.

Our work also showcased Roaya’s legacy by documenting its previous residential projects, while at the same time shining a spotlight on the upcoming developments that represent the future of the brand. In addition, we created and filmed curated snippets of the company’s portfolio and track record, providing audiences with a clear picture of Roaya’s credibility and achievements over the years.

Through strategic storytelling and high-quality production, Loiexe helped Roaya Residence communicate its evolution, its values, and its commitment to delivering excellence in real estate — positioning the brand with strength and clarity in a competitive market.