at nest
Brand Naming
Brand Strategy
Branding



We had the privilege of bringing At Nest to life — a restaurant where every detail was carefully crafted to reflect a unique concept and unforgettable experience. Our journey with At Nest started from the very first step: creating the name. We wanted a name that not only sounded memorable but also captured the essence of comfort, gathering, and authenticity. From there, we developed a full brand identity, including the logo, color palette, typography, and visual elements, ensuring that every touchpoint communicated the restaurant’s story.
But our work didn’t stop at visuals. We shaped the brand strategy, designed a consistent tone of voice, and built the storytelling that connects At Nest with its audience. From menu design to content creation, we focused on aligning every element with the brand’s identity, creating a seamless journey for customers from the moment they see the brand to the moment they experience it in person.
At Nest today stands as more than just a restaurant — it’s an experience, a destination, and a brand with a strong identity. And we at Loiexe are proud to have been the creative force behind its name, its look, and its voice.









































